HOJNY Succulents, a Czech-based nursery specializing in rare and hard-to-find plants, unlocked more than $100,000 in new B2B opportunities through a fully automated outbound workflow combining data scraping, AI personalization, and cold email outreach.
Client:
HOJNY Succulents
Category:
Cold Outreach
About the Project
HOJNY Succulents needed a way to quickly move surplus inventory and scale up wholesale sales. As a family business focused on rare succulents, they wanted to connect with nurseries and plant shops across Europe—but lacked the expertise and time to build a targeted lead generation system themselves.
The Challenge
HOJNY was sitting on a surplus of inventory and needed to quickly scale up wholesale sales to free up space and boost revenue. Selling to individual retail customers was too slow and operationally inefficient. They needed a way to find and reach qualified wholesale buyers — but had no internal capacity or know-how to execute a targeted outreach campaign.
Our Solution
We built a lean, automated outbound system that scraped, enriched, and contacted ideal wholesale prospects with minimal manual effort.
Data Collection: We used Apify to scrape Google Maps for succulent nurseries and plant shops across targeted regions.
Email Verification: Every email was verified via the Millionverifier API to protect deliverability.
Personalization at Scale: Using OpenAI’s API, we auto-generated custom icebreakers for each lead based on their online presence, making every message feel handcrafted.
Cold Email Delivery: A 3-touch sequence (intro, reminder, last call) was deployed via Instantly, our go-to cold outreach platform.
Execution Highlights
Only 1,031 people were contacted
Icebreakers were generated dynamically to reference each nursery's unique characteristics
Campaign deliverability was carefully managed with verified, warmed-up email domains
Response handling and lead tracking were streamlined into HOJNY’s internal system
The Results
123 positive replies from qualified leads — a positive reply rate of nearly 12%
Estimated pipeline value: €100,000+, with many leads expected to reorder annually
The client is actively closing deals and building long-term B2B partnerships
Total campaign cost: negligible compared to projected revenue
Why It Matters
This project shows that even hyper-niche businesses like a succulent nursery can use data scraping, AI, and cold email to generate real sales pipeline. For small businesses, the ROI of a well-built outreach system is hard to beat — fast to deploy, affordable to run, and scalable over time.
Let's Work Together
Ready to get similar results? Let’s talk about automating your workflows.
Let’s design automations that help you reach more prospects, close more deals, and scale faster.
